FROM THE TEAM BEHIND SOHO HOUSE, ROSEWOOD & SOFITEL
You Know What You Want Your Home to Feel Like. You Just Don't Have a Plan to Get There.
You've got the budget. You've been saving images for months. But every time you try to move forward, the same questions stop you: What will this actually cost? How do I choose the right people? What if we spend €100,000 and it still doesn't feel right?
That uncertainty isn't a sign you're not ready. It's a sign you need a design strategy before you start spending.
Leave with a written brief — scope, budget bands, and a clear next step — even if we never work together.
30 minutes · No obligation · You keep the brief regardless
Now offering the same design methodology to private homeowners.
THE REAL PROBLEM
Why Most High-End Renovations Go Sideways
It's not taste. It's not budget. It's that nobody structures the decisions before the spending starts.
YOU CAN'T COMPARE DESIGNERS MEANINGFULLY
Portfolios show outcomes, not process. You can't tell from photos whether someone will stay on budget, communicate clearly, or respect your timeline. So you keep browsing, hoping for a 'sure thing' that never comes.
THE SCOPE IS ALWAYS FUZZY
'What can you realistically accomplish in 20 hours?' is a question that never gets a straight answer. Retainers, hourly billing, undefined deliverables — it feels like signing up for an open-ended commitment with no exit ramp.
PRICING FEELS LIKE A BLACK BOX
Hourly fees that balloon through email chains. Procurement markups you can't verify. The nagging feeling that your designer is choosing products based on their margin, not your taste. You're not paranoid — the industry has an opacity problem.
IT CREATES CONFLICT AT HOME
37% of couples cite budget as their biggest renovation tension. 31% fight about style. Before you've even hired anyone, the project is already straining the relationship.
So you do nothing. You save more pins. You 'wait until after summer.' You live with rooms that don't feel like yours.
We built Interface Craft to fix this.
OUR PROCESS
How We Work
A process designed to eliminate guesswork.
DESIGN STRATEGY SESSION
Free / 30 minutes
You'll leave this call with a written Decision Brief: your project scope, realistic budget bands (good / better / best), a timeline reality check, and the three decisions you should make first.
This isn't a sales pitch — it's a diagnostic. You keep the brief regardless of what happens next.
What this solves: 'I can't spend €1,000 just interviewing people.'
TASTE ALIGNMENT + SCOPE DEFINITION
Before anything is sourced or designed, we run a structured alignment process. You (and your partner, if applicable) complete a taste diagnostic — not vague moodboards, but specific choices: what to keep, what to replace, what to avoid, and why.
The output is a Scope Clarity Brief: named deliverables, exclusions, revision limits, and a decision calendar. You'll know exactly what you're getting and what you're not.
What this solves: 'The scope felt fuzzy — I didn't know what I was buying.'
COMPLETE DESIGN CONCEPT + DECISION ARCHITECTURE
We present two concept directions with explicit tradeoffs — not 47 options, but curated shortlists with 'good / better / best' choices and clear price differences. Every decision has a deadline and a single owner.
For couples: we establish shared rules, veto rights, and category ownership upfront so the project doesn't become a proxy for other arguments.
What this solves: 'Too many options, not enough clarity.'
SOURCING AT TRADE PRICES — WITH FULL TRANSPARENCY
We source furniture, materials, and fixtures through our trade network at 15–25% below retail. Here's the part most designers won't tell you:
OUR PROCUREMENT POLICY (PLAIN ENGLISH)
- You see the retail price and the trade price on every item
- We keep the margin between the two — that's how we're paid
- You'll never receive a design fee or hourly invoice from us
- We don't earn more by steering you toward specific products
- You can source anything independently if you prefer
- Full receipts and audit trail available on request
What this solves: 'Are they marking up what I could buy myself?'
COORDINATION, BUILD OVERSIGHT + HANDOVER
We coordinate with your contractors and suppliers on a structured cadence: weekly progress updates, a shared decision log, and photo documentation at every milestone. Remote clients get the same visibility through video walkthroughs and a tracked approvals workflow.
What this solves: 'Kept telling us "meet tomorrow" — nothing materialised.'
OUR MODEL
'How Is This Free?' — Let's Be Direct.
Most designers charge €8,000–€25,000 in design fees, then earn additional commissions on the products they source. You pay twice and have no idea how much.
We eliminated the design fee entirely. Our only revenue comes from the margin between trade pricing and what you'd pay retail. That means:
TRADITIONAL MODEL
- €8,000–€25,000 upfront design fee
- Hourly billing that balloons
- Hidden procurement commissions
- No visibility on trade pricing
- Incentive to extend the project
INTERFACE CRAFT MODEL
- No design fee — ever
- No hourly billing
- Transparent trade-vs-retail pricing
- Full audit trail on every item
- Incentive to find you the best value
Our incentive is for you to buy great products at fair prices — not to rack up hours or push you toward the most expensive option. If you source something yourself, we earn nothing on it and that's fine.
We chose this model because it removes the exact friction that stops people from hiring a designer in the first place: the fear of a blank cheque.
You'll find our full Procurement & Compensation Policy in writing before any money moves. No surprises, no hidden margin, no ambiguity.
PROCESS PROOF
What Working With Us Actually Looks Like
Not just the finished rooms — the process that got there.
AVERAGE BUDGET VARIANCE
From initial estimate to final spend
AVG. DECISION-TO-DELIVERY
Weeks from brief to handover
COMMUNICATION RATING
Clients rated 'excellent'
MELO ALVES TRIPLEX PENTHOUSE
São Paulo, Brazil
Decision Brief delivered
Day 1 — scope, budget bands, timeline
Budget variance
+3.2% from initial estimate
Timeline
12 weeks planned → 13 weeks delivered
"The weekly updates and shared decision log meant we never had to chase anyone. We knew exactly where we stood at every stage."
— Private Client, São Paulo
CHELSEA TOWNHOUSE RENOVATION
London, UK
Scope Clarity Brief
Named deliverables, exclusions, revision limits
Budget variance
-1.8% under initial estimate
Timeline
16 weeks planned → 15 weeks delivered
"As a couple, we had very different tastes. The structured alignment process meant we agreed on 90% of decisions before any money was spent."
— Private Clients, London
QUALIFICATION
Is This the Right Moment?
YOU'RE PROBABLY READY IF
THIS ISN'T THE RIGHT FIT IF
FAQ
Straight Answers to Real Concerns
NEXT STEP
Start With a 30-Minute Strategy Session
No fee. No obligation. You'll leave with a written Decision Brief covering:
- Realistic budget bands for your scope (good / better / best)
- A timeline reality check tied to your target dates
- The three decisions to make first — and which ones can wait
- A clear 'what happens next' roadmap if you want to proceed
We take on five new residential projects per month. Currently accepting for Q2 2026.
30 minutes · Typically responds within four hours · You keep the brief regardless