Interface Craft
Interface Craft

Hotels People Choose, Pay More For, And Come Back To.

We build them. One team handles everything that shapes how your hotel looks, feels, and performs: brand, space, digital, and launch.

30 minutes / No commitment / Typically responds within 4 hours

Trusted By

SOHO HOUSE logo
CIDADE MATARAZZO logo
SOFITEL logo
ROSEWOOD logo

The Transformation

After
Before
BeforeAfter

Properties we redesign see an average 35% increase in nightly rate post-renovation.

Selected Work

Soho House Sao Paulo

Soho House Sao Paulo

Hospitality

Landmark hospitality design within the Cidade Matarazzo complex, blending historic preservation with contemporary luxury.

Rosewood Hotel

Rosewood Hotel

Hospitality

Luxury penthouse within the Rosewood complex. Bespoke furniture, sculptural lighting, and premium finishes throughout.

Cidade Matarazzo Heritage Project

Cidade Matarazzo Heritage Project

Heritage

Multi-billion dollar heritage preservation and adaptive reuse project. Design solutions for key interior zones.

How It Works

1

We Learn Your Property

A 30-minute conversation about your space, your guests, and your goals. You get an honest assessment and a clear direction.

2

Positioning And Strategy

Definition of the market position, the target guest, and the revenue logic. You see and approve the direction before a single design decision is made.

3

Design And Build

Interiors, brand, digital, and signage developed together by one team. Milestone based reveals keep you in control at every stage.

4

Launch And Scale

Procurement, construction oversight, photography direction, press placement. We stay through opening and return at 90 days to calibrate.

Weekly strategic alignments and turnarounds throughout the entire process, from first strategy session through opening day.

Interface Craft team collaborating on design materials
About Us

One Team. One Conversation.

Interface Craft is a spatial identity studio. We bring together brand strategy, interior design, digital, and press into a single coordinated team. No handoffs between firms. No translation layers. One conversation from positioning through launch.

Our work has been recognized by Architizer A+, Dezeen, FRAME, and Monocle. We've built spaces for Soho House, Rosewood, and Cidade Matarazzo.

New York · London · Barcelona

What Operators Say

The Difference Is In The Details.

"We had worked with separate firms before. The difference with Interface Craft was that everything felt like it came from the same mind. Our guests notice. Our rates reflect it."

Hospitality Director

Boutique Hotel Group, São Paulo

"They didn't just design the space. They made the property press ready from day one. We had coverage in three major publications within the first month of opening without a separate PR agency."

Property Developer

Mixed Use Hospitality Development

Who We Work With

This is for you if

You want your space to offer a premium rate
You are ready to start within the next 3 months
You own or operate a boutique hotel, restaurant, bar, or hospitality venue
You want guests to photograph, share, and return to your property

This is not the right fit if

You have already completed the design direction internally
You only need technical drawings, not design strategy
You are choosing a firm based on lowest price
The project has no confirmed timeline or decision-maker

Common Questions

What if I already have a designer / architect / contractor?

We work alongside your chosen team of experts, or we internally handpick the right collaborators to fulfill your specific needs. What changes is that we become the single point of coordination for everything that shapes how your hotel looks, feels, and performs: brand, design, interiors, digital, signage, and launch. Instead of you translating between separate firms and chasing updates across email chains, we orchestrate that communication on your behalf. Your architect focuses on local compliance. Your contractor focuses on building. We make sure every other piece speaks the same language. The owner gets to step back from micromanaging and focus on the business.

Where do you work?

We work across the EU, UK, and U.S. Our network covers American, European, and international suppliers, and we coordinate remotely or in person depending on your preferred tier of involvement.

How long does the process take?

We operate on weekly alignment and turnarounds throughout the entire engagement, so you're never waiting months to see progress. The full timeline depends on your property's scale and complexity, but the rhythm stays consistent: regular updates, regular reveals, regular decisions. We'll give you an honest, detailed timeline in the discovery call based on your specific project.

How involved do we need to be?

As involved as you want to be. Some clients want to be in every review meeting. Others want to see key milestones and trust us to handle the rest. We structure the engagement around your preference. The one thing that stays constant: you always know where the project stands, what's coming next, and what decisions need your input.

What happens if scope, budget, or priorities change?

It always does. But because one team controls the full coordination, we can absorb changes without the chaos of miscommunication across multiple vendors. Every engagement includes a weekly assessment and priority alignment to deliver the right outputs. A change in one area gets reflected everywhere else in the same week, not three months later when someone finally notices the disconnect.

What is included in the strategy call?

A 30 minute conversation about your property, your market, and your goals. We give you an honest assessment of the design opportunity and initial direction. If there is a fit, we outline next steps and a project scope. If not, you still leave with useful perspective.

Book Your Strategy Call

30 minutes. You will leave with a clear design direction for your property.

Currently accepting projects for Q2 2026.

47 properties designed across 3 continents since 2021.

Your information is never shared with third parties.

You will receive a confirmation email immediately after booking.

The call is 30 minutes. No pressure, no hard sell.